Being an angel investor in one of the startup companies of India, I am extremely keen to know and read more…

Who doesn’t love a gift that has been personalised for them? I just love my own personalised Quality Street tins from…

A large part of our success, especially in our careers is a result of interpersonal influence. This goes much beyond just your…

Quite often, when #businesses start, their purpose, mission, products, strategy and business model is different than what they become finally. Sometimes, pivoting to…

We have all seen that other than being a great actor, Ryan Reynolds is also a #marketing and creative genius. His…

‘Juggernaut’ and ‘Behemoth’ are the words that have always come to mind when speaking about Reliance Industries Limited. They not only…

It was back in 2017 when the LEGO Group had launched the Star Wars Millennium Falcon set, which comprised of 7,500…

Marketers often complicate things, and spend hours dissecting the consumer’s journey, their thinking, their approach to a purchase decision whereas, sometimes…